One of the most important things you can do to increase your social media success is to pay attention to what people say. If you’re going to be successful with social media, you must know what keywords and phrases prospects and customers are using when talking about your products or services. And there’s no better way to track all this information than using social listening tools!
Why Social Listening Tools are Important
Social listening tools help you monitor discussions on any topic, from ice cream flavors to the latest episode of Downton Abbey. By monitoring these topics and gathering valuable insights, you’ll be able to improve the quality of your content, reach a broader audience and ultimately develop stronger relationships with your customers.
NetBaseQuid is a leading marketing company that develops customer analytics software for big brands. According to the company’s CEO Peter Caswell, these tools are of utmost importance for businesses.
Caswell says that the most successful companies understand that listening to what people are saying about them on social media is essential. The insight and knowledge you gain from these conversations will help you target your messaging more effectively and improve your products and services.
If you’re keen on using these tools to improve your business, here are a few helpful tips you should follow:
Monitor everything!
The best way to find out what topics people are most interested in is by searching for hot keywords. This will also help you identify current trends.
Try searching for your company name, products or services, and famous people you’re associated with, event names, or social media sites.
Utilize your site analytics
Most listening tools allow you to monitor discussions on blogs, forums, and news websites related to your business. But it’s also important to see what people are saying about your brand on social networking sites like Twitter and Facebook.
For example, you can use Facebook Insights to identify your most popular posts, what they’re saying about your brand and which of your fans have the most reach.
Tap into your customers’ minds
One of the most important things listening tools can do is making it easier to identify the needs and wants of your customers. Spending time reading in-depth discussions will help you gain valuable insight into what they like, what they don’t like, what their problems are, and whether or not they’re happy with your products or services.
Always be on top of your competitors
To stay competitive, you need to know what your competitors are doing. This is where social listening tools come into play. You can use tags, keywords, and other advanced search options to determine if a competitor is posting about a keyword related to your company.
This will help you figure out how they’re talking about you and what they’re saying in their own posts.
Keep track of big events
Whether you’re planning a big social event or just want to ensure your current customers know you’re celebrating the holiday, you must always keep abreast of any upcoming events.
Social listening tools make it easy to monitor conversations in blogs or other online forums related to your industry or product.
If something important is going on in your industry and you’re not up-to-date with the news, this resource can help save the day.
Identify your biggest champions
When people discuss your brand, who is the most influential? By monitoring these discussions, you can determine who your best advocates are, what they like to talk about, and why they think highly of your brand.
This information will help you connect and engage with them in the future.
