Call them “media walls,” backdrops, or step and repeat banners – it’s impossible to deny the popularity of these marketing items. In theory, a step & repeat banner is a very simple tool. It’s a vinyl banner on which your brand’s name and logo are printed several times in neat order. So, what makes these banners so special?
From international red-carpet events to small-scale business conferences – you can see custom-printed step & repeat banners everywhere. People typically use these banners as backdrops. They take pictures of the attendees in front of custom-printed step & repeat banners. As a result, the brand name/s on the banners receive a lot of exposure.
Here are five more reasons why step & repeat banners are one of the most popular marketing tools –
1. Instant Recognition
Brands have successfully used step & repeat banners for several decades. You can see these banners at local, international, formal, and informal events. They’re universally known as the perfect backdrops for media photos. Event attendees can be asked to stand in front of these branded step & repeat banners.
The brand logos and names on the banners will be photographed along with the event attendees. When these photos are released in the media or posted online, the viewers instantly notice the printed brand names/logos. Hence, brands receive instant recognition and brand boosts.
2. Announce Business Partnerships
Most businesses have strategic partnerships. Why not advertise these relationships at your marketing events? On your step & repeat banners, you can custom-print the logos and names of your partners’ brands. By integrating multiple brands on your step & repeat banners, you can attract more attendees at events.
3. Cost-Effective Marketing Tools
Currently, marketers across the world are facing various budgetary issues. Digital marketing costs are going through the roof. In 2021, the costs of advertising on Google increased by 30% to 40% in various parts of the world. That’s why marketers are desperate to purchase cost-effective and reusable marketing tools.
Step & repeat banners are both cost-effective and reusable. These banners are typically made of synthetic materials like vinyl or PVC. These materials are super-durable. They’re also print-friendly. The graphics, brand logos, etc., on these banners, don’t fade easily. Marketers can easily use their step & repeat banners for several years.
4. Size Options
Not only are step & repeat banners cheap, but they also come in different sizes. For small-scale events, you can use banners sized 8 feet x 8 feet. For larger events, you can get step & repeat banners sized 10 feet x 10 feet or more. You can even get custom-sized step & repeat banners.
5. High-Quality Graphics
If you get step & repeat banners with matte or glossy finishes, your brand graphics will look stunning. High-resolution prints on step & repeat banners made of vinyl always look classy. Plus, vinyl banners are fade and abrasion-resistant. So, your banners will look great, even after years of use.
Step & repeat banners are also super-easy to transport, store, and use. Carrying them to events is very easy. Disassemble your banner. Store it in a small bag. Set it up within seconds at your next event. Keep repeating this process at different locations and events.
