The world is a global village, and social media marketing is ‘in’. Businesses are growing faster on the internet than ever, and video ads are facilitating business growth on the internet – and the trend keeps growing. Most people spend their time scrolling through content on social media platforms. By 2022, a viewer will spend 100 minutes on average just watching online videos on various platforms.
If there was a right time for a business to establish itself and showcase its products, it is now. As a business owner, this is your opportunity to capture the attention of customers worldwide. If you are a marketing officer, seize the opportunity to revolutionize your company from the traditional advertising modes to making video ads.
Whenever you can display your goods and services, making the few minutes count is significant. Many social media users are impatient; hence the faster you capture their attention, the better for you. The content that you create will either bring them closer to you or send them away.
Categories of Video Ads
When it comes to video ads, there are several formats that advertisers are using. To create a high-quality video ad that will grab attention, use a video ad maker then, you need to establish the type of video ad you want to make. Some available options commonly used include instream video ads (skippable and non-skippable or linear and nonlinear), out-stream video ads, reward video ads, companion video ads, display video ads, in-banner ads, bumper video ads, and end card video ads.
Therefore, each category of video ads has its specification and how it works. It is recommended to find out how this software works and compare different applications before purchasing one.
How to Create Attention-grabbing Video Ads
As you delve into video ad marketing, remember that many other advertisers eye the same audience. Some have the same products as yours while others have dissimilar but subsidized goods or services. The more skilled you are at calling for the audience’s attention, the better chances you have. Here are some tips to guide you:
Identify Your Target Audience
Before creating the video ad, you need to identify the target audience. It is essential to know who your consumers are and the services you want to advertise. It would be best if you grouped them depending on their age, gender, geographical location, economic class, and so on. Knowing your audience will help you create content that is relevant to them. If you can, conduct market research. Ensure that you have all the details that you need.
Know Your Competitors
These are the people you compete with for the same audience. It is good to know what they offer and how. Analyze their strengths and weaknesses to find the opportunities you have and the threats. Try to maximize the opportunities.
Create Your Content
Content is what will make you stand out. Consumers seek to know what you have to offer. When scripting your ad, you need to know the objective of making it in the first place. If you need it to inform people about your products to market, maximize making your product known and remembered. If you are educating them about the product, then ensure that you cover all the details of the products and services.
Calling people to take action on your product in an obvious manner can feel awkward. However, you don’t want to seem unsure or someone who doesn’t fully believe in what they’re advertising. Remember that the audience can always tell when you beat around the bush and do not have facts. Therefore, it is also necessary you know your direction with the content.
Engage the Audience
Always remember to start a video ad with something catchy. Start with a bang: captivate your audience and make them pause to see what is happening. After capturing their attention, present the problem and narrow it down to the solution you offer for the given situation.
Throughout the ad, involve the audience, so they do not feel left out or disconnected from the product. All interested viewers want to know about what concerns them, and you can do this by prompting rhetorical questions that will keep them glued.
Remember that this is a video; hence, you should use all visual cues. Utilize facial expressions – body language speaks volumes to an audience. It lets the audience instinctively know if they can trust the information you give or dismiss it. Engage the tonal variations needed to keep an audience on their toes, sufficiently engaging them while not being too persistent. Since this is a video, after recording, be sure to edit using ad-making software, cutting off all the irrelevant scenes and inserting interesting elements and audio.
Keep It Short & Simple (KISS)
Remember, you do not have much time. Be precise and straight to the point. Avoid bringing things that won’t be relevant to the video ad. You can always record a variety of footage and use ad makers to edit out irrelevant portions. Once you’re done talking about your product, remember to call the audience to action.
Also, ensure to mention your contact information. Your audience would want to know how they can get in touch with you, and leaving a website or a social media handle is essential. If you’ve motivated the audience to take action with a masterful ad but do not give them a portal to connect with you and purchase or enquire about your product, your efforts will ultimately become fruitless.
After posting the video ad, follow up on the statistics. This will help you monitor the performance of the video ad and know the kind of interactions transpiring. Check for comments and respond to them as soon as possible. Some people will ask questions that you may need to respond to urgently. Do not ignore such opportunities, as they go a long way in building your relationship and credibility with the audience. Remember, your main objective is to turn some from the audience into clients. Be flexible to adjust when needed.