Traditionally we had a few ways to promote our small businesses like banners, newspaper ads, TV advertisements, pamphlets, and much more. Small businesses generally preferred these methods. Though these were quite popular methods, we’re very time-consuming g and had a limited reach.
Now, all these methods are outdated, and a new way is on the trend. Social media has emerged as a converging place for both buyers and sellers. Social media has a broad reach, not only within a country, but it has audiences and users from all over the globe.
So if you are someone who wants to optimize Instagram for small businesses, then here is an article about 5 ways to use Instagram for small businesses.
What is Instagram?
Instagram is a photo and video sharing platform that was launched in the year 2012. Earlier it has only a limited feature, but with time, it has updated to be one of the most popular social media platforms of our generation. It has featured IG live, IGTV, Story feature, Filters, and the latest big update was the introduction of Instagram Reels, competing with the Chinese app TikTok.
You may ask why we should prefer Instagram for small businesses. What is so special about Instagram than any other social media platform? Then let me tell you that it is one of the most used platforms in the 21st century, and its userbase has crossed Facebook and other similar social media apps in the game.
Reasons and ways on how to use Instagram for Small Businesses
Follow the trends
It is more like a ritual for social media to come up with new trends in the domain. The latest trends can be the buzz it challenges, head on my shoulder challenge, transformations, and much more. These trends are always made attractive and are promoted by the IG algorithm. So you can plan content related to your business which complied with the direction to help yourself get new customers.
Hashtags help you gain more views. Some people may not follow all the fitness icons on Instagram, but it’s easy to follow #fitness on Instagram. By following a hashtag, they can see all the posts related to the hashtag. In the same way, you can also upload something about your business related to a particular hashtag which will help you get noticed by a wider audience.
Suppose I have a friend who has a follower base of ten thousand on Instagram, and I own a small business, say a sweet shop. So I can see my friend making a video reviewing my sweet shop and the different desserts available at my counter. By this, his ten thousand followers will learn about my shop, and if they want to order, they can contact my friend or me. In return for that, I can give a commission to my friend for promoting my shop. This, coming together for the promotion purpose, is known as collaboration.
You can use Instagram for small businesses by directly playing ads. Instagram offers you a feature to play ads on their app. You can make an advertisement and publish it on Instagram and use the promotion feature. This will allow the target audience to know about the existence of your business, and if in case they ever want to avail your products or service, they can follow the links provided in the ad and get your contact.
This is a new Instagram for small businesses trend in the market. If you want people to take some action like buy a pair of shoes from your shop, then you can ask them to order a couple, tag them on social media, and express their views in the captions, and offer few lucky winners a gift voucher of one thousand.
This whole process is known as a giveaway. By this, you will get a new customer who will manipulate his followers to buy from your shop and ultimately help you get a couple more customers.
So, these were 5 ways to use Instagram for small businesses. Here we talked about how you can use Instagram for small businesses. Also, read How To Use TikTok For Marketing? and many more articles on Viral Sant.