When it comes to your marketing funnel, you want to make sure you get as many people in the bottom part of the funnel as possible. Then, these people are more likely to increase your conversion rates with their purchases. While there are numerous ways to generate these conversions, calls-to-action (CTAs) tend to get optimal results. This is because they let you address your audience directly, and add a personal element. These days, most people have access to good network connections like Spectrum TV select, so you can reach out to a vast audience.
You can measure the success of your CTAs via their clickthrough rates. These rates simply refer to the number of people who clicked your CTAs and went to the subsequent landing page. You should focus on increasing these rates using a number of methods, so that your lead generation and actuation strategies are successful. Fortunately, there are some very simple ways you can maximize your CTA clickthrough rates.
Use Action Words
Directly address your audience using action words. Make them feel like you’re personally talking to them in a convincing manner. Instead of giving vague details or labels, urge your audience to click on your CTAs. Action words can include ‘click here’, ‘see now’, ‘learn more’, and other such phrases.
Basically, you should tell your audience to take a certain action in a convincing manner. If they feel like they’re being addressed personally, they will be more likely to click on your CTA and move to the next part of the funnel.
Create Clickable Buttons
You need to make sure your CTAs stand out, and do not just get lost in a wall of text. Therefore, you should create clickable buttons, with your action words on them. These buttons should utilize space around them, so that they stand out and are more visually appealing.
Your team can easily create these buttons, without much technical expertise required. Just make sure the button takes you to the right landing page or form, and appears in an attractive manner on your blog or website.
Work on Button Placement
Button placement is as important as the design. You cannot just place your CTA anywhere. Instead, it should correspond with your text, and carry on a proper narrative. For example, if you haven’t talked about your product in an article, you wouldn’t post a ‘Buy Now’ button. Instead, you should categorize your CTAs according to your content.
Then, you should make sure the CTA button is obviously visible. Don’t create a tiny button which is somewhere in the middle of your text without any spacing. Instead, make it large and obvious, with spacing around it to make it stand out.
The key to a successful CTA is to generate enthusiasm. Your audience should feel hyped up from your CTA and want to know what you have to offer. Therefore, you should use personalized terminologies and appeal to their interests.
You should prompt your audience to click your CTA for exciting results, and use emotionally evocative language. This includes terms like, ‘never seen before’, ‘an opportunity of a lifetime’ and other such exciting phrases. Basically, you should aim to generate hype around your CTA, so that more people show interest and click it to get to the next step.
Create a Sense of Urgency
This is a highly important factor. You need to create a sense of urgency around your CTA to get higher clickthrough rates. This is possible if you make your audience feel like they’re missing out on something very valuable. Therefore, you should appeal to their sense of urgency by using time-sensitive terminology.
Furthermore, you should create offers which have limited quantities or timelines, so that your audience feels compelled to click your CTAs. Otherwise, they’ll feel like they’re missing a major offer. This sense of urgency will prevent second-guessing and encourage people to click your CTAs the first time they see them.
People respond to numbers in a more solid way than to anything else. Therefore, utilize percentages and quantities in your CTAs as much as possible. For example, send out CTAs which state that your offer runs out in three days. This will make your CTAs more tangible for people, and they can respond to them more efficiently.
The human brain is known to respond better to numbers, so do utilize them as often as possible in your CTAs. Whether they convey time, quantities, or percentages, make sure you appeal to this aspect of human psychology in your marketing.
Conduct A/B Testing
This is an important part of your CTA clickthrough success. Create a few similar CTAs with different variables, and run them through a test audience to gauge their success. See which aspects of your CTA work well, and which ones could use some improvement.
Take the data you get from this testing to choose the best CTA option, and use it for your general audience.
In conclusion, your CTA clickthrough rates are an important aspect of your marketing. Therefore, you should take all the possible measures to maximize these rates. Also, read about Sentiment Analysis and mnay more articles on Viral Sant.