Roughly 20 percent of small businesses don’t have a website. If you’re one of these businesses, you’re doing yourself a big disservice.
Are you ready to take your business online? There are many steps you need to take, including choosing a business domain name. This will be the online address of your business.
A domain name is an extension of your brand. As such, you must strive to choose a domain name that ticks all the right boxes.
Read on to learn how to do it!
Choose a Domain Name That’s Relevant to Your Business
Think of your favorite brands. Now go online and look up their websites.
Do you see any trend? In most cases, the business name is similar to their domain name.
There’s a good reason for that: brand consistency.
As a business owner, you want to maintain the same brand image both online and offline. Using your company name as the domain name is key to achieving this.
However, there’s no guarantee that your company’s name hasn’t already been registered as a domain name. When this is the case, you may find that the domain name is on sale.
You can buy it if your budget allows, but if not possible, find another domain name, but ensure it’s relevant to your business.
A domain name is one of the factors search engine algorithms look at when ranking web pages. So, it’s prudent to choose a domain name with search engine optimization in mind. (Learn more about SEO and how it works.)
For example, if you’re a landscaping service, your customers will be entering keywords such as “residential landscaper near me” in the search engines. When your domain name contains a relevant keyword, there’s a good chance it will appear in their search results.
In this case, an ideal domain name would be: roselandscaping.com or lushlandscapers.com.
Give It a Local Twist
If you’re running a local business, selecting a domain name with a local touch not only makes it easily recognizable and memorable but also boosts your SEO efforts.
Let’s say your landscaping business is based in Kenosha. A good domain name would be: kenoshalandscaping.com or kenoshalawns.com.
However, it’s important to consider the bigger vision of your business before going with a localized domain name. If you’re planning to expand the business nationally or globally, choose a domain name without any local affiliation.
Make It Short
It’s not an absolute must for domain names to be short, but when you have short and longer options, choose the shorter one.
Short domain names are easy on the memory. You can tell somebody you just met that your landscaping business website is lawn.com and you can bet they aren’t going to forget it. Neither will they have difficulty spelling it right when typing in the browser search bar.
Let Your Business Domain Name Get You Noticed
A business domain name is a valuable digital asset for any organization. Whether you’re creating your first business website or looking to rebrand, you need a domain name that will get your business noticed. These tips will help you make the right choice.
Stay on our blog to learn more about managing your digital assets.