Instagram has about 1 billion active users every single month!
About 70% of those users are under the age of 35. If you want to reach those users, you’ll need to launch a social media marketing campaign that can stand out from the rest!
Have you ever thought of getting an Instagram growth service or creating Instagram advertising campaigns? Now is to make that wish a reality.
In this article, we’ll walk you through everything you need to know so that you can reach success. From learning about the different ad formats to understanding the audience’s motivations, the more you know, the better your campaign results will be.
How can you advertise on Instagram and guarantee results? Read on to find out!
#1. What Goes Into Creating Instagram Advertising Campaigns?
What exactly are creating Instagram advertising campaigns, and how do they work? Instagram ads are special posts that businesses can use to build an audience. Thanks to digital demographics, it’ll be easy to customize your target audience of Instagram users.
Similar to other social media platforms, Instagram ads are going to appear throughout the user’s experience. It’ll appear in the news feed, stories, and beyond.
Instagram ads are going to look just like regular posts. However, every ad will contain a special label that says sponsored on it.
There will also be more features on an ad than there are on a normal post. For instance, advertisements can have a call-action button, product catalogs, and special links. You can also buy real Instagram likes throughout your campaign.
#2. Setting an Instagram Advertising Budget
Do you know what your Instagram advertising budget should look like? The answer is going to depend on a variety of factors. There isn’t a universal marketing package.
Some of the cost factors include the audience you are targeting and the type of industry you’re in. If you’re in a particularly competitive industry, the ads are going to be more expensive.
Other cost factors include things you can control, such as the time of year. If you start purchasing Instagram ads during the holiday season, you can expect to pay a lot more. Whereas purchasing answering seasons can help you guarantee low rates.
The type of placement you want will be another price factor. Do you want your ads shown on Instagram only?
Were you hoping to have your ads spread out among multiple social media platforms? The more placement opportunities you purchase, the more you’ll be spending.
The best way to determine your budget is to create a draft campaign. You can use ads manager and locate their estimated daily results. You’ll be able to find out if you’re estimated budget is going to be sufficient enough to reach your target goals.
Keep in mind that there isn’t any right dollar amount to spend. Some companies get ahead just by spending a little bit every day.
You can start by spending a few dollars on Instagram ads today and slowly scale up from there. As you scale up, you’ll be able to determine what direction to go based on your successes. To keep the cost of your Instagram ads under control, we suggest setting daily budget limits or a lifetime spending limit.
#3. Use a Variety of Advertisement Formats
If you only use one type of Instagram ad, your campaign can become dull and boring. Instead, impress your audience by providing them with a variety of content.
There are a lot of different Instagram ad formats you can use, and each one has its own special benefit. Thanks to the wide range of ads available on Instagram, you’ll be able to choose the best format to match your specific business goals.
Each ad format will have a unique call-to-action opportunity. For instance, image ads help companies use single images for advertising services and products.
#4. When to Use Image Ads
Image ads work great for Instagram campaigns that need compelling and captivating visual content. When the message can be conveyed in a single image, an image ad is a smart move.
The images can be created from high-quality photographs, but they also can include a little bit of illustration and design. You can use text images for your image ads, but it’s not always recommended.
If you’re going to be using text images, we suggest limiting the amount of overlaid text you apply. Too much text can turn off visitors.
What are the top supported objectives that image ads can help with? For one, they’re great at encouraging app installs.
Image ads can also boost brand awareness while also increasing catalog sales and conversions. As long as the image is captivating, you’ll also be able to increase audience engagement which can lead to lead generation. The right images will prompt users to reach out with messages, which in the end, can help boost your website traffic.
#5. CTA Buttons
What type of call to action buttons should you include on an image ad? You have a wide variety of choices! Apply now, book now, calls now, contact us, and download; these are just a few of your CTA button choices.
Buttons can also encourage users to pre-register, order now, shop now, subscribe, watch more, get quotes, and beyond! The shorter and more concise the CTA button is, the more effective your campaign will be.
#6. Story Ad Tips
Have you ever seen an Instagram story before? Instagram stories ads are full-screen video or image ads. These ads appear between the user’s stories.
If you’re not an Instagram user, now would be a good time to brush up on the different features users are accustomed to. Stories are one of the most popular parts of the Instagram app.
Engagement is usually higher with story ads as a result. The format covers the entire smartphone screen, and it creates an immersive feel. Some of the best Instagram story ads are the ones that feel just like regular stories.
The goal should be to blend in rather than stand out as an ad. To blend in, businesses use special filters, interactive stickers, GIFs, and more.
Your story ads can use videos, carousels, and still photos. The call to action will use a swipe-up link at the end of the story.
What are the best supportive objectives for Instagram story ads? Similar to image ads, story ads help promote app installs, brand awareness, lead generation, and conversions. However, story ads go a step beyond by also increasing store traffic and video views.
What is the best call to action buttons for Instagram story ads? Watch more, see the menu, request time, install now, get showtimes, and book now; these make up some of the best CTA buttons for story ads.
#7. Video Ads vs. Carousel Ads
Should your company invest in video ads or focus on carousel ads? The answer depends on your overall long-term objective.
Carousel ads are great for informing customers about all of the products you offer. Video ads are great for giving customers an introduction to what you’re all about. However, both formats can utilize similar supportive objectives.
#8. Video Ads
Video ads give users the opportunity to inspect your services, and products close up. Video content also does a wonderful job of boosting brand awareness.
In-feed Instagram video ads can be lengthy. Your ad can be up to 60 minutes long! However, even though you can create long video ads, it’s not always the best choice.
Instead, shorter videos are usually more effective. After all, who has the time to spend an hour learning about a product?
#9. Carousel Ads
A carousel ad uses a series of videos, images, or both. They create an interactive experience since the user can swipe through the content.
Carousel ads also have the added bonus of being able to appear within Instagram stories’ news feeds. You’ll be able to send users directly to your website with the right swipe-up link or call the action button.
Typically, carousel ads work best for telling a multi-part story. You’ll be able to share up to 10 videos or images.
Does your company offer a collection of related products? Then a carousel ad could be a perfect choice. Of course, if you primarily offer collections, then collection ads might be a wiser decision.
#10. How Instagram Collection Ads Work
Instagram collection ads blend together shopping ads and carousel ad formats. You’ll be able to showcase your products right from your product catalog!
Users will be able to purchase directly from the ad itself. All they have to do is click on the call to action button, and they’ll be directed to the Instagram storefront.
From there, users can learn more about the product and then decide if they want to proceed to purchase. What are some of the top supportive objectives for collection ads? Catalog sales, store traffic, conversions, and general traffic tend to be the best supportive objectives.
Call-to-action buttons do best when they’re short and sweet. Simple phrases such as “Learn More” or “Purchase” will do the trick.
Get the Results You Want
Now you know the best tips for creating Instagram advertising campaigns that work! By familiarizing yourself with the different ad formats and their supportive objectives, you can make the smartest decision for your company.
Take a moment today to write down your long-term campaign goals. When you have clearly defined marketing goals, you’ll be able to pick the perfect marketing strategy.
If you need a few more tips, we’d love to help you out. Take a look around the rest of our website.