Content marketing involves creating good quality writing pieces that are informative, interesting, and engaging at the same time. Sharing such pieces on one’s website, social media handles guest blogs, and other platforms online has emerged as one of the best digital marketing practices mainly because readers tend to go back to the links that provide them insightful information and expand their knowledge.
So you manage to drive traffic which is what SEO is all about. Simple, isn’t it? However, content marketing isn’t necessarily considered a part of SEO as the later concentrates more on the technical aspects to drive traffic. Let’s just say that the two support each other and do wonders for a business by bringing out the best in one another. Here is a closer look at how it works.
How Content Marketing Supports SEO?
We all know that search engine optimization is essential to help a website rank high in search results. Content marketing contributes majorly in this direction. Effective SEO tactics can drive users to a particular website however it is the quality of the content that keeps them hooked and makes them come back for more.
Such actions bring your website into the good books of Google and help improve ranking. Lack of it, on the other hand, will urge the users to leave the page in no time and thus increase your site’s bounce rate. If this pattern continues, Google is likely to perceive that your website isn’t worthy enough to be ranked high.
Content Marketing Encourages Back Links Strategy
This new-age marketing technique also encourages a backlinks strategy that is a part of guest posting meant to enhance your image in the digital world. Before we go further, let us understand what is guest posting. Well, it is an effective SEO technique that is meant to fetch users to your website/ blog, increase your brand visibility and ultimately drive sales.
As a part of this technique, businesses post content on guest blogs and include backlinks to their website. Now, only informative and engaging content will have the users looking for more and thus urge them to visit the link included in the guest post. Many readers even share such posts on their social media handles that helps create more backlinks thereby increasing your site’s reach.
Content Marketing is Here to Stay
This marketing technique may not have been given as much importance in the past as many other SEO techniques were used to help the pages rank high. However, as search engines are growing smarter and improvising their metrics, the value of good content has gone high.
It is being realized that no amount of technical SEO strategies can work unless they are supported by quality content. Content marketing is truly the present and future of SEO.
So, now you know why your website’s ranking isn’t improving despite shelling huge money on SEO? You probably have been overlooking the importance of content marketing. Work on it and see how things change for good.