Instagram is one of the top social media platforms visited by millions at any point in time. Maybe, you are aware of the capacity of Instagram as a promotional tool for fashion, apparel, and brands. It’s a powerful medium to reach millions of potential customers just with a proper strategy.
If you are not so sanguine about the capacity of Instagram, it is time that you know it well and know how to leverage your apparel storefront or shirt printing online business with this social media platform.
What is Instagram and how is it different?
Instagram is a free social media platform where you can share videos and images instantly. The platform has several in-built tools to edit your images or videos that you won’t share with your followers. Your followers can also comment on your shared content and interact with you directly. For a marketer, Instagram offers Video posts, Instagram Stories, Filters, Stories Highlights, Instagram Stories videos, Direct Messaged with several tools, IGTV, Instagram Live, and Insights.
It is all about the images that make Instagram different from other social media platforms. It is truly said that a picture is equivalent to thousand words. Customers visually shop and judge your products. So, sellers of any product or service get a few seconds to grab their attention. On Instagram, you just do this thing but with more professional aptitude.
Create and market your customer apparel storefront on Instagram
Create your profile
Create a powerful profile on Instagram. Needless to say, it should be on your business. A profile for your shirt printing online or any other business becomes optimized when you add a suitable cover image with your brand logo and theme, a short but crispy description of your profile, and a link to your official eCommerce site. You can ask your followers to tag you with a #(your brand name) so that they can get your shots quickly and regularly.
Narrate your brand story
Whatever content you create, ensure that it is aligned with your brand story. So, create content in the .form of images and videos as per your brand.
Brand your photos and videos
Whenever you create your content in the form of images and videos, try to stick to definitive themes that easily relate to your business and brand.
Hashtags are a powerful tool to reach at different forums within Instagram. So, when you provide a short description of your content, use different hashtags. You can use as many hashtags as you want. You can also create your brand-related hashtags and use those hashtags every time you create content.
Post videos regularly
Videos get lots of engagement. Shoot short clips with your different product items and every time add your ecommerce link. It will help you connect with your audience and engage them strongly.
Plan live sessions regularly
You may try to buy Instagram followers to get rapid success. Live sessions are also the quickest way to engage your followers. Announce several times before the live sessions that you are coming live on a specific day and time.
Instagram will help you increase traffic on the site. Your shirt printing online or any other business will get a new dimension when you will be able to use Instagram strategically.