Public Relations are the vital ingredient to boost any business. And SEO is no big exception! Do you know PR can fill up the missing gaps in your SEO strategy? It completes your business from many angles.
Nobody can survive alone in this online market. No doubt, it is necessary to beat your competitors. But, everyone has specialization in their niche. One website may lead in one domain while the other in another field. In this way, we can learn from each other. And perform link building wherever valid. So, it is a mutually beneficial deal.
Also, your customers can enhance their knowledge. Satisfied readers and users lead to more sales and revenue generation. It proves to be an effective marketing technique. Well, it was just a glimpse of how public relations could be helpful for you. Let’s dive more into this.
Why is there an underlying need to merge SEO with PR?
Most marketers talk about generating more leads. But generally, they keep Public relations out of the discussion. PR helps in producing the marketing flywheel effect. Public relations adds more to the relevance of SEO by:
PR marketers work on maintaining relationships. Businesses put all digital marketing on the table like PPC, email marketing, SEM, content marketing, social media, etc. From this, SEO wins the cost race! It is the most cost-effective solution that gives long-term results.
Further, PR boosts organic search results by uplifting keyword research, backlink analysis, and launching effective online campaigns. Moreover, it brings genuine traffic to the website while improving search engine rankings.
Do you know it’s worthwhile going for Press releases to get more coverage into the market? Well-planned out and constructive Press releases create several collaboration opportunities. Also, it fetches more traffic to the website.
Additionally, you can take the help of a top-rated SEO company to design out-of-the-box and impressive press releases. They can generate solid public relations and conduct website optimization seamlessly.
How to pen down that creates a buzz in the market?
- First of all, the headline must be magnetic to grab journalists’ attention. You can integrate boring subjects along with a hook of a trending topic.
- Secondly, the subheadline should support the headline while leading the way into the content. It could be some statistics, data, or real numbers.
- Then, the introduction should arouse curiosity about what’s all is going to come up. Make PR easy to read by adding subheadings and bullet points.
- Add citations and relevant sources to substantiate content. Also, quotes act as a magnet point for readers.
Having done this, publish your press release. You can write a blog regarding your press release and make it viral. Generally, a press release catches the attention of local newspapers and magazines if it covers regional news.
Streamlining SEO with PR events
Several events keep on going in the industry or niche. Marketers can check them out on Google or social media. One can channelize these events to build strong public relationships. But, How?
- Write a good post for the event.
- Give its coverage in the local dailies or national newspapers.
- Create a blog, video, or podcast regarding the event.
How can you spread the word about your website? By mentioning the website link on the social media post or newspaper article.
Merge PR and SEO get more ROI
The ultimate purpose of any marketing campaign is to get substantial ROI. It becomes easier with PR and SEO joining hands in hand with each other. Further, both teams can collaborate to produce standard timelines.
For example, they can work together to create compelling content that becomes highly popular. SEO strategists can write blogs or articles per market needs, latest trends, or per buyer’s persona. PR marketers can deal with producing lists for outreach and approaching them.
It is better if the PR team taps into producing promotional opportunities by consulting SEO members for their valuable insights. In this way, they can collectively generate more ROI.
Launch creative campaigns and utilize newsjacking
Public relations is the domain for the creative birds. Nowadays, many new keep on coming like stories, live rooms, short videos, and innovative articles. You can launch campaigns while using popular hashtags.
Newsjacking is one for campaigners to try. Well, newsjacking involves constructively interacting with the news. It is like making hay while the sun shines.
When something happens related to your niche or subject, you can put in insights for the betterment of the target audience. It will give your brand the limelight when people search for trending news. Make sure not to touch publicly sensitive areas. Otherwise, you can lose brand reputation instead of gaining.
Finally, the press release is much more than link building. It is an art that leverages your SEO to the next level. Marketers may experiment with PR techniques with SEO strategies. Furthermore, it will open doors to new business growth opportunities. Read more articles on Viral Sant.